Operational from 1 January 2024, the new Chinese distribution centre positions Shakespeare® Marine as the world’s first antenna manufacturer to secure warehouse space across Europe, America and Asia.
Following a year of significant company growth and an ever-increasing global presence, the launch of Shakespeare® Marine’s new hub allows the brand to further support sales in its Asia and Australasia markets. The new distribution warehouse will initially stock an inventory of its best-selling product lines, from industry-leading VHF, AIS, HDTV marine antennas and the brand’s QuickConnect™ range, to heavy-duty stainless-steel mounts. This includes Shakespeare Marine’s renowned 5912-DORSAL VHF antenna, V-Tronix Fibreglass VHF antenna and Classic AIS antenna, with plans to expand the range in the future.
The Chinese distribution centre will provide significant cost savings, with reduced transportation and delivery times for customers in Asia and Australasia. Orders from the new warehouse are estimated to have a transit time of two to three weeks – an impressive time-saving solution compared to the usual eight-to-ten-week turnaround when ordering from Europe or the US. Providing further efficiency, not only is the new hub a cost and time-effective development, but the expansion also reduces carbon emissions, custom taxes and provides simplified logistics.